Tealium University is the industry's most comprehensive training program for tag management and digital data distribution. Led by digital marketing veteran Clint Ivy, the hands-on training program will be a key part of Digital Velocity 2014.
Designed for customers and agency partners, Tealium University covers a wide range of material, from tag management fundamentals to advanced techniques covering e-commerce, mobile tagging, video, and more. This year, Tealium will debut new sessions covering digital data distribution and how to maximize the value of your audience.
Tealium University will kick off on Day 2 of Digital Velocity as part of a classroom-style training program featuring live demo sites, expert instructors, certification, and free training materials. Tealium training extends throughout the year with a multi-city tour, and advanced on-site training sessions.
This year, Tealium University will be broken into two tracks, a businesss track for marketers, and a technical track for developers. There will also be a combined track at the end to discuss the company's new audience segmentation and data distribution service.
A tour of Tealium iQ's features and functionality. Core concepts and definitions will be explored, setting the foundation for the rest of the curriculum.
Committing to data-centric tag management and the importance of data layer design in a successful tag management deployment.
Learn how to partner with your technical teams in a frictionless way to ensure an optimal deployment of your tag management system and digital marketing programs.
Let's deploy some tags! This interactive session will have you implementing a data layer, deploying tags, creating load rules, and leveraging the data layer to achieve digital marketing success.
How to help your marketing team understand that business requirements are not technical requirements. Bonus, how to give up control, be marketing's hero, and still ensure robust performance of your sites.
How our platform is designed to be robust, fault-tolerant, scalable and extensible. From multi-CDN to the internal structure, learn how Tealium iQ is structured and how that can help you deploy a robust tag management program.
When simple tagging is not enough. From best practices on synchronous or asynchronous tag loading, to troubleshooting implementations on a technical level, come "behind the curtain" and find out what makes Tealium iQ tick.
Learn how to leverage Tealium iQ and Tealium Event Store to enable your “Big Data” efforts using Splunk software.
Learn how to automate real-time marketing efforts to targeted audiences with Tealium's new segmentation and data distribution platform. Get a live demo and see how AudienceStream can help drive superior marketing results using your existing marketing vendor partners.
“Tealium University is one of the big reasons we wanted to attend Digital Velocity. Combining industry best practices with in-depth product training will help us improve the speed and effectiveness of our online marketing operations.”Joseph Brown, director of web analytics and reporting for the Lincoln Financial Group in Philadelphia, PA