Tag Management University (TMU) is the industry's first formalized training program on how to use tag management to increase digital marketing efficiency and results. Led by digital marketing veteran Clint Ivy, the comprehensive, hands-on training program will debut at Digital Velocity 2013.
Designed for customers and agency partners of Tealium, Tag Management University will cover a wide range of material, from tag management fundamentals to advanced techniques covering mobile tagging, data validation, and more. Customers will receive a certificate of completion, while partners will be able to take the first step toward certification.
TMU will kick off on Day 2 of Digital Velocity as part of a classroom-style training program featuring live demo sites, expert instructors, and free training material. TMU will be expanded later in the year to include additional venues, as well training videos, screencasts, webinars, and more.
For its debut, Tealium will feature six training sessions, including:
The basics of how to use Tealium, including an overview of tagging, how to add tags, what are load rules, and more. The session will feature a special training lab on how to add and manage specific vendor tags covering everything from web analytics and affiliate marketing to retargeting and search engine marketing.
Goes deeper into Tealium’s solution, including how to use product extensions, link tracking, and more. The session will go over the implementation process and look at successful, real-world implementations.
Shows how to use Tealium to greatly improve deployments for Adobe SiteCatalyst, Google Analytics, IBM and many more. Demonstrates variable mapping, event mapping, and more on product extensions.
Details the benefits of Tealium for e-commerce sites, including key e-commerce extensions, data management best practices, and an overview of channels. A special lab will go over successful e-commerce examples and implementations.
Shows how to use Tealium to manage tags across mobile web sites, mobile apps, online video, and other key customer touchpoints. Will provide in-depth knowledge on tagging for the multi-channel world.
Explains basic troubleshooting, how to use the data validation extension, and other advanced capabilities. Get an overview of future Tealium product enhancements during this closing session.
“TMU is one of the big reasons we wanted to attend Digital Velocity. Combining industry best practices with in-depth product training will help us improve the speed and effectiveness of our online marketing operations.”
Joseph Brown, director of web analytics and reporting for the Lincoln Financial Group in Philadelphia, PA
Clint Ivy will oversee Tag Management University in his new role as Tealium’s new senior director of education. With more than 12 years of enterprise analytics experience, Clint understands the importance of tag management in helping major brands streamline digital marketing complexity. Previously, Clint worked at Disney Internet Media Group, Fox Audience Network and WebSideStory (now part of Adobe Systems).
